Build-A-Bear Workshop

In my ideasmithing class, I had the opportunity to art direct and design for the Rebuild-a-Bear workshop campaign. Our concept allowed customers to bring in their old stuffed animals to be restored and revitalized. We built on Build-a-Bear’s lifetime warranty, envisioning a program that revives beloved 'stuffies' for new generations, ensuring that lifelong companions remain lifelong friends. This campaign was nominated for an advertising award within our school, showcasing the creativity and heart behind the idea."